Sue joined our board in 2014. As a partner at IDEO, she brings expertise in running a leading global design consultancy and working with clients to help them realise new opportunities, achieve new growth, and build innovation capabilities. Sue has over 20 years of strategy, marketing and brand experience, working with organisations in the luxury, retail, food & beverage, consumer products, hospitality, NGO and public sectors. Her clients have included Oxfam, Numico (Danone) and IKEA.
Originally trained in law, she worked at M&C Saatchi for seven years, as the group account director, with responsibility for brand development, pan-European strategy development, repositioning and communication planning for such clients as British Airways, Asprey, Garrards, Vogue.com, GE and Nestlé.
Before joining IDEO in 2005, she was global marketing director at Tanner Krolle, the luxury leather goods company, where she was responsible for the strategy and communication in the US, UK, and Japan, including public relations, customer relations management, and branding.
Sue has lived and worked abroad for 14 years in Pakistan, Belgium, Paris, and spent six years in the United States.